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Our overriding goal is to provide prosperity and peace of mind for our customers.
To achieve this goal, we need to be a clear leader in helping our customers grow their wealth and protect their assets and their health.
The group’s activities are organised into two strategic areas:
Long-term savings and fund management Offering a superior range of long-term savings, investment and protection products in markets that offer significant opportunities for growth.
General insurance, health and related services Providing a broad range of competitive motor, property, health and related insurance services to individuals and small to medium-sized enterprises in chosen markets.
To meet our objectives, our strategic focus is on:
Understanding and meeting the evolving needs of our customers;
Building profitable businesses in selected areas where we have, or can achieve, market leading positions;
Working closely with business partners to deliver efficient and effective distribution channels;
Using brands to widen our leading positions;
Delivering growth organically and through carefully selected acquisitions designed to increase shareholder value;
Using our scale to deliver benefits, including cost-competitiveness;
Attracting, motivating and retaining talented people who are committed to Aviva’s values and ambitions.
These strategies set out the overall high-level direction of the group. Individual business units subsequently select those strategic options that are relevant to their individual markets.
Lord Sharman of Redlynch OBE
Lord Sharman of Redlynch OBE, chairman, March 2006:
“Aviva is a complex and evolving business and we have recently given consideration to clarifying our strategy. In summary, our business strategy is to be a clear leader in helping our customers grow their wealth and protect their assets and their health.
”We do this by offering a superior range of long-term savings, investment and protection products in markets that offer significant opportunities for growth; and by providing a broad range of competitive motor, property, health and related insurance services to individuals and small to medium-sized enterprises in chosen markets.
“References in our strategy to withdrawing from businesses that do not offer the potential for market-leading positions or superior returns have been discontinued, as that work is now complete.”
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