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商务英语阅读

《商务英语阅读》的宗旨是用英语传授经济贸易的基础理论和基础知识,对学生进行全面的、严格的经贸基础理论教育,经贸专业英语语言技能的培训,使学生既掌握经济贸易知识,又能用英语进行经贸工作,阅读有关信息和最新发展的报道。

适合文秘、企业管理财经、外贸、商务英语等专业的学生及涉外工作人员学习使用。

加入WTO后,我国与世界各国的经济交往与合作更加广泛,国际商务活动日益频繁,市场对外经贸人才的需求量成倍增长。面对这一形势,培养和造就一大批既懂英语又有较扎实国际经济贸易、金融和商务方面知识的综合人才是我们的当务之急。

本书紧扣经贸专业知识,以"必须、够用"为原则,介绍了国际经贸的一些做法、惯例与程序,传送现实有用的经济信息。文章涵盖的主题有:贸易知识、营销知识、管理知识、国际经融、会计业务、广告媒体、商务法律、国际投资、商务沟通、国际竞争等。本书内容丰富,选材实用,结构新颖,又突出技能培养,适合文秘、企业管理、财经、外贸、商务英语等专业的学生及涉外工作人员学习使用。

Chapter One Economics

Introduction

Lesson One The Concepot of Economics

Lesson Two Microeconomice and Macroeconomics

Lesson Three The Income-Expenditure Model

Lesson Four How a Market Solves the Three Economic Problems

Lesson Five The Governor of the Market

Chapter Two International Trade

Introduction

Lesson One Reasons for International Trade

Lesson Two Benefits from International Trade

Lesson Three Trade-Related Theory

Lesson Four Problems in International Trade

Lesson Five Forms of International Trade

Chapter Three Marketing and Advertising

Introducition

Lesson One Definition of Marketing

Lesson Two Advertising

Lesson Three Markerting Mix

Lesson Four Objectives and Tasks of Advertising

Chapter Four Management

Introduction

Lesson One Management Functions

Lesson Two The Art of Management-The Eight of Management

Lesson Three The Effective Management Techniques

Lesson Four How to Be a Successful Manager

Lesson Five A Successful Law Firm-Jiangsu Sundy

Chapter Five Field of Accounting

Chapter Six International Finance

Chapter Seven Shipping and Transportation

Chapter Eight Business Contract

Chapter Nine Business Law

Chapter Ten Intellectual Property

Chapter Eleven Joint Venture & International Investment

Chapter Twelve Business Negotiation and Communication

Chpater Thirteen International Competition

References

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